Freebie: Setting Up Highly Targeted Opt-In Offers
Grab this FREE guide to help you understand Opt-In Offers.
This guide also comes with a worksheet to help you identify what to offer and a checklist to walk you through the steps!
One advantage of doing business online is the ability to set up multiple sale funnels, which offer opt-in freebies and info, in exchange for the reader joining a mailing list. Setting up highly targeted opt-in offers, in order to grow your list, is the key to your success.
An opt-in offer is essentially an ethical bribe that you give your audience to make them want to provide their email address to you so that you can put them on your email list. The item or items used as the incentives are frequently called lead magnets. This is because, like magnets, they attract or draw your chosen audience or leads to your offer, which often involves a mailing list opt-in.
You can add the leads, who opts-in to special lists, where they receive specific topic information designed to inform, educate, engage, and inspire them to take suggested actions. However, you will first need to create an opt-in offer that includes a lead magnet or incentive.