Services

I work with you from start to finish (design to print) to ensure that your project is not only a pleasant experience, but an effective one as well. I will provide you with guidance regarding design, imagery, fonts and colors that effectively communicate your message to your audience.

Branding packages include a strategy session, brand/mood board, primary and secondary logo along with submark., font combinations and your color palette, along with a social media guide for those who want to manage their social media accounts themselves. Two packages available.

I understand the importance of product labeling and packaging; especially to small businesses. The perceived value of your product starts with the packaging and the initial impression it gives. Poor packaging and labeling can stop potential customers from even looking at your product, let alone trying it and falling in love with it. Many small businesses believe they can’t afford quality labels or packaging. I will work with you to create or update your packaging to appeal to your clients at affordable prices.

Social media plays such an important part of a small business. Whether you simply need branded images that relay your message and speak to your clients, or you need someone to manage the strategy, posting and content, I work with you to understand your goals and provide options and plans to reach your social media goals. I offer branded image packages, as well as social media management packages.

Let’s face it there are times when you need printed materials for your marketing efforts. Business card, rack cards, gift certificates are just a few of those items. But if you’re a vendor who participates in on-site markets, you will likely need more than a business card. I will design and create your printed materials to provide the most effective engagement with your clients while keeping costs low.

Digital marketing provides you with the opportunity to reach your potential customers at the precise moment that they’re searching for your products or services. Many small businesses are unsure of how to make this work for their business, and therefore, they do not take advantage of this option. Digital marketing is an affordable option for small businesses. Let’s discuss a digital marketing strategy that will work for you.

Promotional items can be a great way to provide inexpensive, long-term exposure for your company. Many small businesses simply purchase a few items and take the “see what happens” mentality. Tracking your ROI on these items can be a challenge; which is why a good promotional product strategy should be implemented. By working with you to develop this strategy, you grow your brand, without wasting your marketing dollars and making calculated purchases. Whether you’re planning to purchase ink pens, t-shirts, beanies, yard signs, banners, car magnets or other products, stop and think about what is truly the purpose for this item? If you don’t know why, then don’t buy. Let me help you develop a cost effective strategy hat keep your name in front of your audiences for extended periods of time, with affordable options.

In today’s digital world - content is king! I create custom content for your audience that is engaging to your clients, and helps you to convert curiosity to customers. Many small business owners get stuck on what to create. I develop content that is on-brand with your business, and SEO optimized; while attracting potential customers and maintaining your existing customers through quality information and engagement. I then take this SEO optimized content and utilize it for items such as: brochures, catalogs, newsletters, blog content, webinars, courses and other marketing efforts to work in combination with your website/e-commerce site’s SEO to drive targeted and interested traffic to your site.

Many small business owners do not grasp the concept that they can teach others in order to generate additional income in their business. I work with you to create that class, course or webinar that is branded to your business and on target with your ideal clientele.

Lead magnets, list building, email marketing and automation will help you to build followers It is vital that you have your own audience, separate from social media. However, putting the technology together to implement this - can be frustrating. I can make this work for you.

Trying to automate parts of your business can be time consuming and overwhelming. I help you determine where it’s best to automate and implement that for you, freeing up your time and eliminating the frustration.

A powerful website (ecommerce site) is one that is on-brand, clean, & cohesive; quick, responsive & simple to navigate. Let me create a powerful website for you that turns browsers into life-long customers & clients.

By working on your SEO, we can increase your website traffic through the search process on the internet. By optimizing your SEO, you increase being discovered with terms that are related to brand, this increases your chances of being discovered by potential customers. By working with you, I can optimize your SEO that will help your business be discovered, turning searchers into customers. SEO will help to build a better relationship between your website or e-commerce site and search engines. Let’s get you discovered!

Monthly reporting on analytics for your social media accounts, website or e-commerce store. Packages include reporting on audience, navigation, traffic, & more! Once the reporting is creating, we get a clear picture of what is working, what isn’t working and can develop and implement a program that will work more effectively for you business. Once these pieces are in place, a substantial difference is noticed not only in this reporting, but in your engagement, business and perception within your industry.

Whether you’ve hired your first employee or have a dozen employees, HR is now a part of your business. I have 20+ years of experience in Human Resources and Talent Development. I can help you understand your legal requirements. Whether you need an Employee Handbook, job descriptions, Standard Operating Procedures or other HR related items, I can help you navigate this new landscape and eliminate potential risks. Already have an Employee Handbook but want it to reflect your business, let’s brand your items effectively to create the culture you want your business to be known for.

No matter what stage of your business you are in, I work with you to create plans, implement processes and reach your goals. Whether you have trouble completing tasks and you need someone to hold your accountable, or you’re overwhelmed with the technology and ready to throw in the towel, you want professional looking materials, but design is not “your thing,” Perhaps you can’t figure out how to promote the business, create appealing offers or line everything you want to do, I will work with you to understand where you are, where you want to be, and help get you there!